「遊び」が「予防」になる社会をつくる
Playfulness works for health
Instead of starting something from a negative mindset as we did in the past, we aim to create a society that prevents illness and improves quality of life by continuing to engage in play and have fun in a positive way.
未来の“タノシイ”を発明する
Inventing the “FUN” of the future
Regardless of their occupation, all members enjoy thinking up and creating services and products that contribute to "an enjoyable everyday life", "a happy future" and "a healthy old age" for people and end users around the world.
Let's value playfulness.
Incorporate "playfulness" into your life and work, based on what you love and find interesting.
Let's be healthy.
Let's prioritize health! Focus on achieving work-life balance and enhancing the quality of our output.
Don't be confined by the ordinary.
Let go of assumptions and prejudices, question norms at times, and value new ideas.
Imagine the faces of those who use our services.
Let's create something better based on those scenes.
Be a communicative team.
Value communication and foster an environment where discussions thrive.
Be professional.
Value the process and strive to work in a way that takes responsibility for the results.
The super-aging society is one of Japan's greatest social issues.
We are working to solve the problems of this super-aging society by utilizing advanced digital technology and the power of entertainment, or "playing".
"Super-aging society", "digital" and "playing" seem incompatible, but we believe that there may be a hint of a solution there.
Take games, for example. If we add the power of AI , it is possible to predict a person's physical and mental state, as well as cognitive functions, based on data such as eye-tracking/eye movement and behavior while playing games.
As the game runs/plays out, the system will naturally notice the user's/the player's physical ailments and cognitive decline. Then, using the game as a starting point, they move their bodies, go outside, and change their behavior.
Instead of trying hard to cure a disease after it has occurred, "playing" games in daily life contributes to prevention and improvement of quality of life. Our goal is to create such a system.
The challenges are not limited to the super-aging society.
We believe that a system that turns "playing" into prevention will be the foundation for solving social issues in the future. We believe that "playing" can become a way of learning, working or connecting with others. Through the use of cutting-edge technology centered on "playing", we will continue to implement solutions to social challenges while addressing the issues of each individual.
